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| PRIVACY
POLICY |
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Our
Promise To You
Thank you for being our guest. We want you to browse and shop
our stores and catalogs with complete peace of mind, knowing
that your privacy is being respected. For this reason, we have
instituted policies intended to ensure that your personal information
is handled in a safe and responsible manner. In addition, rest
assured that we have significant security
measures in place to prevent the loss, misuse and alteration
of the information under our control.
Hear ye, Hear ye…
By visiting our stores or shopping from our catalogs, you are
accepting the practices described below as well as our Terms
and Conditions of Use. This Privacy Policy describes the
information that we collect about our guests as well as the
recipients of communications or purchases that we may be directed
to transmit or deliver on behalf of our guests. This Privacy
Policy also lays out why we collect such information, how we
use it and when and to what extent we may share it with third
parties. We know this looks like a long and boring document,
but it’s an important overview of how we manage the information
that we send and receive. If we change our Privacy Policy, we
will let you know by posting the new policy here or by communicating
with you by e-mail or postal mail. We will so notify you of
such changes before using information in a manner not previously
disclosed in our Privacy Policy. This Privacy Policy was last
revised on February 4, 2008.
To enhance your shopping experience, our stores may include
links to other sites. These sites will have their own privacy
rules and terms of use that you may wish to review. babystyle
has no responsibility for these sites.
How and Why We Gather Information
You provide us with information when you navigate our stores,
search for and add products to your shopping
cart, and whenever you make a purchase. For example, should
you make a purchase, you would provide us with your name, address
and phone number, your e-mail address and credit card information.
You might also provide names, addresses and phone numbers for
those to whom your purchases are to be shipped. Separately,
you may also provide us with information when you request to
be notified when a product is back in-stock; request or shop
from our catalogs; and when you create, edit or visit a baby
shower registry. We store this information and use it to
respond to your requests, process your orders and to communicate
with you, as well as to improve our stores and your experience
as our guest.
When you register with us, whether by creating a new account
or as part of the process of completing your first purchase
from our stores, you will be asked to create a user name and
choose a password. The information in your account is available
to you only if you provide the correct user name and password
you earlier created. We store the information you provide during
the registration process so that you can quickly access your
account and make purchases from our stores. Occasionally we
may ask for additional information, either at the time of registration
or when you participate in a contest, promotion or survey involving
babystyle or our stores. Do you have to answer these additional
questions? No, absolutely not. While these questions are entirely
optional, your responses will help us to provide you with a
much better and more personalized experience when you visit
our stores or hear from us. In addition, depending on the rules
that may apply, not answering such questions may also limit
your participation in applicable contests or promotions.
Occasionally we hear from you directly. For example, you may
communicate with our Customer
Care Team by telephone, e-mail or live chat. You may place
a catalog order by facsimile. We also greatly appreciate the
suggestions and product reviews that
you submit. Finally, we welcome your participation in offline
contests, promotions or surveys involving babystyle or our stores.
In the course of such activities, in addition to the types of
information described above, you may supply us with information
that we can use to market and improve our stores and to enhance
the quality of service we provide to our guests.
We enable our guests to communicate with each other and with
other people who they suggest may be interested in our stores
or our catalogs. These include e-mail messages we send on behalf
of our guests, such as invitations to shop a baby
shower registry, product recommendations, “heads up” notices
about store features, “Bring a Buddy” referrals, “e-mail a friend”
messages, and the electronic delivery of gift
certificates, reminders and other notices. We collect e-mail
addresses and other information that may be shared by or about
the requestor or recipient of such communications. These communications
and the information associated with them help us spread the
word about our stores, services, contests or promotions.
Finally, we have access to and may collect and analyze certain
additional information related to your visits to our stores,
purchases from our catalogs and communications with and through
us. Examples of the types of data that we collect and analyze
include the Internet protocol (IP) address at which you are
connected to the Internet and other information about how you
got to our stores and from where. In addition, we collect and
analyze the utilization of coupons or other promotional offers;
which offers may be uniquely identifiable as having been delivered
to certain persons or made available to specific groups. We
may also record and keep track of information such as whether
or not you have the capability of receiving e-mail messages
in Hyper Text Markup Language (HTML) format, the operating system
and browser that you employ, and the phone number or e-mail
address that you use to contact us. When we send out e-mail
messages, we sometimes receive confirmations that let us know
that those messages have been delivered or opened.
We may occasionally add to and update the information that we‘ve
collected with new information from outside sources. For example,
we may be notified of changes of address and update our records
accordingly before a package winds up going to the wrong place.
We also may acquire names and mailing addresses from third parties
for targeted postal mailings. In an effort to avoid duplication,
we may compare information that we’ve collected, such as e-mail
or postal addresses, to information that we may receive from
other companies. In addition, we may combine the information
that you’ve provided to us with demographic information that
is publicly available. We may use such combined information
to enhance your experience as our guest, as well as to communicate
with you by e-mail or postal mail about our stores, services,
contests or promotions.
We make use of a service called Coremetrics. This is software
that helps us to better understand which features and products
our guests seem interested in and whether or not our site is
easy to navigate, which in turn lets us tailor our site and
stores to make your shopping experience even better. Coremetrics
tracks your shopping patterns and analyzes our site's performance
based on their results. Rest assured that your credit card information
is never part of this analysis, and that at no time does any
of the information that's collected for this research become
the property of outside entities. Please know that we want you
to enjoy our stores in total confidence and comfort, and that
we adhere to stringent security protocols to ensure that your
privacy is protected at all times. If you would rather not take
part in our ongoing research and analysis with the assistance
of Coremetrics, then please feel free to deactivate this specific
functionality by clicking
here and following the simple opt-out procedure.
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Other Ways We Use Information
We may occasionally send e-mail messages, catalogs or other
mail to those people whose e-mail or postal address information
we’ve collected or received. The recipients of e-mail messages
from us may remove themselves from our e-mail list; each e-mail
message that we send out includes instructions on how to do
so. In addition, if you’d rather not receive e-mail messages,
catalogs or other mail from us, you can always opt out by changing
the preferences in your account and, if you wish, by clicking
here (you’ll be asked to sign in) to exclude yourself from
those to whom we may send catalogs or other mail. This helps
us be sure that we’re only contacting those people who wish
to stay up-to-date on our latest news, products, services, contests
or promotions. Notwithstanding the above, we will send you e-mail
messages confirming your order and shipping information when
you make a purchase from our stores or our catalogs. We may
also need to contact you by phone, postal mail or e-mail if
we have a question or otherwise need to communicate with you
about your purchase.
Every so often we may include information in an e-mail message
about one or more of the companies with which we have a relationship
to a group of our own guests and customers. These e-mail messages
are a great way for you to find out about other fun places to
visit and the products and services that these companies provide.
Because we send these e-mail messages to you on their behalf,
you don’t have to worry about these companies getting your e-mail
address from us. If you’d rather not receive such e-mail messages,
you can always opt out by changing the preferences in your account.
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Thanks, but No
We understand. You’re busy. You just don’t like promotions,
catalogs, e-mail messages, whatever. Just tell us and we’ll
take your name off our mailing lists. In addition to the measures
described above, you can opt out of our e-mail or postal mailing
lists, or add or update information that you have already provided
to us, simply by:
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Clicking
the unsubscribe link at the bottom of our e-mails. |
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Modifying
your account preferences (for those who are registered
with us) |
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Sending
an e-mail to custcare@babystyle.com |
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Sending
postal mail to us at:
865 South Figueroa Street Suite 2700
Los Angeles, CA 90017
Attn: Customer Care |
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Calling
our Customer Care Team toll-free at (877) ESTYLES |
Cookie Time
babystyle uses a feature of your internet browser called a “cookie”
to assign a unique identification to your computer. Cookies
are small bits of information (non-edible) that are stored by
your browser on your computer’s hard drive. So what are they
for? We use cookies to keep track of what is in your shopping
cart and what you have selected for your gift registry. They
also help us determine whether you came to babystyle from a
particular internet link or banner advertisement. You can turn
your cookies off, but we would prefer it if you didn’t. (In
fact, to even create a gift registry, you need to have your
cookies on!) Don’t worry, babystyle does not and cannot use
cookies to retrieve personal information about you from your
computer that you did not knowingly and voluntarily provide
to us.
Sharing Data
Under certain circumstances, we may from time to time share
information about our guests on a limited basis with other companies
and legal authorities. Here are some examples:
Third-Party
Postal Mail Communications
We may exchange postal list information, but not your
e-mail address or telephone number, with other companies
whose products and services might be of interest to you.
We may also occasionally make such postal list information
available for one-time use by such companies. If you do
not want us to do so, please click
here (you’ll be asked to sign in) to exclude yourself
from any postal lists that we may share with these other
companies. Please note that we will maintain this information
in a “do not mail” file in order to ensure that we can
honor your request in this regard.
40 weeks+ Essential Pregnancy Organizer Program
As part of this special program, we are offering a free
pregnancy organizer as a gift to all maternity purchasers
(one book per customer). By accepting this free gift with
purchase, you agree to receive a limited number of unique
offers exclusively for you from the book's sponsors, including
babystyle, Expecta, Huggies, Boppy, Maternity Card and
Lansinoh, either via email or direct mail. You may elect
to stop receiving future offers at any time, and your
personal information will not be shared with any third
party. If you do not want to receive this free book and
therefore not participate in this program, simply click
the "no thanks" button during checkout.
Helpers
There are lots of people working hard to make sure that
everything works right from the moment you visit one of
our stores to the actual delivery of your purchase to
your doorstep and beyond. Some of the links in this amazing
chain are other companies and individuals hired by us
to perform functions that we can’t do ourselves. Among
other things, these agents and vendors help us to fulfill
orders, provide customer service, send out mailings, analyze
data, provide marketing assistance and process credit
card payments. In order to accomplish their duties they
may have access to certain information about our guests
and customers, but they are forbidden from using it for
any other purpose than the task at hand.
Business Transactions
Cyberspace is a rapidly expanding universe. In order to
keep pace in this amazing time of constant innovation,
we are always developing our business to stay in tune
with the changing needs of our guests and customers. When
and if it makes sense, we might buy another company or
sell some or all of our assets. In the event that another
company were to acquire babystyle (or any or all of the
assets of babystyle), our customer and guest information
would be considered a transferable asset.
Legal Protection
When appropriate or required, we will release information
to comply with the law and/or to protect the rights and
property of babystyle, our guests and others. We also
reserve the right to share information with legal authorities
and other companies for the purposes of fraud protection
and credit risk reduction. |
Contacting Us
If you’d like more details on exactly how we protect your information,
check out our security statement.
And if there’s still a lingering question that you’d like answered,
please contact our Customer Care
Team.
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